ABSTRACT
Recent studies on the pandemic have focused on the DOs and DON'Ts of recovery remedies, but few have investigated the pandemic-spawned fundamental internal problems of the enterprises in order to diminish the impacts of the mega-crisis and relieve the need for recovery efforts. It is incontestable that employees are one of the major victims of the pandemic crisis;their negative emotions caused by the increasing career and financial instability have heightened the challenges of their enterprises that are striking for survival. This research has identified a breakthrough that extends the effect of CSR efforts from the traditional societal focus to internal employees, to whom CSR is found to mediate the undesirable escape habits and anti-crisis behaviours resulted from crises. This strengthens the understanding and value of CSR, while presents management with a novel mixed strategy to stabilize employee emotions and assemble their competence to get through a crisis.
ABSTRACT
Macao survived the COVID-19 pandemic with only 46 confirmed cases and zero death (Macao Government Information Bureau, 2020). As one of the densest tourism cities in the world, Macao was as vulnerable as any other cities under severe outbreak. The success was the result of instant responses from government, support from large enterprises and cooperation of the community. The pandemic fighting process was examined in five phases, in which a few key criteria were demonstrated in managing the crisis. Despite the positive result, the Macao government also learnt a lesson in future planning when the pandemic once again revealed the weakness of sole dependence on the tourism industry. © 2021 by Emerald Publishing Limited.